Choose a template and customize your storefront

Open Online Store → Template to preview the designs available to your business. A template controls storefront presentation; your product catalog and store information are managed separately.

Select a template

1. Open Online Store → Template and choose the template browser or starter option shown.
2. Preview the available design with your store’s products.
3. Select the template and confirm the change.
4. Reopen the public store and review it on a phone and desktop.

Template switching and some presentation changes may require a paid plan. Check the prompt and plan information shown before confirming a change.

Customize the storefront

Use the template editor to update the theme and the sections or content it supports. The editor may offer controls for announcements, banners, hero content, product collections, pages, and other sections depending on the template. Save each change and preview the public store.

Store-wide brand colors can be available separately from paid template presentation changes. Check the current plan prompt for the exact feature and access required. Your catalog and saved store content are kept separately from the selected template.

Some supported text fields offer an AI action. Review the result before using it. See create store and business content with AI.